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Checkout

Checkout is where ecommerce revenue is won or lost.

80% of mobile carts are abandoned. Not because of traffic, but because checkout underperforms. (Salesforce Shopping Index)

Checkout isn’t a page.
It’s the performance layer of ecommerce.

Benchmark your Checkout

Tapbuy: the Intelligent Checkout Platform

Our mission

Make checkout a controllable, measurable, and optimizable performance layer.

Our vision

Set the global standard for checkout completion.

Our solution

Give merchants control over checkout behavior across their entire stack to convert more carts, safely and at scale.

  • $260B+ in recoverable revenue lost every year, and no one stop it (source: Baymard Institute)

The Checkout Paradox is real and it's a pain.

Checkout determines conversion, trust, and completion.
It sits between commerce, payments, identity, and experience.

checkout paradox

What no one owns strategically cannot perform.

The checkout pain

Not Optimized

Friction kills intent 63% abandon when guest checkout is missing (Baymard).

Not Engaging

One-size fits all. Personalization lifts CVR by +10-25%, while Agentic AI will influence $1T+ in commerce spend (Gartner).

Not Scaling

Global demand breaks at checkout 93% prefer local currency and local payment methods (Airwallex).

Not Governed

Checkout complexity compounds silently. Rising maintenance costs for one of the least instrumented parts of the funnel (Gartner).

Checkout does not fail by accident.
It fails systematically, globally, and silently.

  • Ecommerce platforms are built to sell products.
  • Payment providers are built to process payments.
  • No one is built to optimize checkout completion.

Tapbuy is the only layer dedicated to checkout execution, across commerce, payments, identity, and markets.

Médiathèque Tapbuy

Trusted by Modern Commerce Teams