Shopping Carts
70–80% are abandoned before purchase.
Source: Baymard Institute
Checkout is where revenue, speed, and risk are decided.
Tapbuy is the Intelligent Checkout Platform that gives enterprises control over it.
Checkout is no longer a UI detail or a payment step. It is a critical execution system that directly impacts revenue growth, time-to-market, operating cost, and risk exposure.
Tapbuy provides a single control layer to govern how checkout converts, scales, and behaves under change, without replacing your eCommerce platform or payment providers.
Most companies optimize everything, except the moment revenue is decided
Organizations invest heavily in acquisition, product, and experience. But the final step, where intent actually turns into revenue, is still treated as an implementation detail.
In reality, checkout is where:
- demand becomes revenue (or doesn’t),
- payment success or failure is locked in,
- international expansion accelerates or stalls,
- operational risk turns into real loss.
Yet checkout performance is rarely owned end-to-end. It is fragmented across commerce platforms, payment providers, third-party tools, and teams.
When no one owns checkout as a system, revenue loss becomes structural, not accidental.
Checkout is the largest unmanaged loss point in digital commerce
Across industries and regions, the data is consistent:
Mobile checkout
Abandonment exceeds 80%, despite being the primary traffic source.
Source : Salesforce Shopping Index / Adobe Analytics
Recoverable Payments
~30% of failed payments are recoverable with better execution and recovery flows.
Source : Baymard Institute / PSP benchmarks.
This is not a UX problem.This is not a payment provider problem.It is a system ownership problem.
Why the current stack fails to fix checkout
Commerce platforms are built to run catalogs and orders
Not to actively manage checkout performance.
Payment providers (PSPs) authorize transactions
but do not own the end-to-end customer journey.
CRO and experimentation tools optimize upstream pages
then stop before checkout.
Builds and custom logic don’t scale
across markets, payment methods, or architecture changes and become risky to evolve.
Each component optimizes its own perimeter.
No system governs checkout performance as a whole.
Why this matters now?
Checkout has become one of the most sensitive,
and least governed, points in the digital P&L.
- Profitable growth pressure: acquisition costs rise while boards demand more revenue from existing traffic.
- Expansion pressure: every new market, payment method, or brand multiplies checkout complexity.
- Risk pressure: incidents, compliance issues, and payment failures concentrate at checkout.
- Architecture pressure: replatforming, headless commerce, and AI-assisted journeys make checkout more fragile than ever.
Small checkout improvements compound faster than upstream growth
At enterprise scale, checkout economics behave differently than the rest of the funnel:
- A 0.5–1 point increase in checkout completion or payment success often represents millions in annual revenue.
- Improvements compound across markets, devices, and payment methods.
Returns are typically faster and more predictable than incremental traffic or media spend in mature markets.
This is why checkout is becoming a board-level control lever, not an operational detail.
Introducing Tapbuy
Tapbuy is the Intelligent Checkout Platform.
It is the missing control layer between commerce platforms and payment providers. Designed to actively manage checkout performance as a business system.
Tapbuy does not replace your existing stack. It sits above it, giving executives and teams direct control over how checkout converts, scales, and behaves under change.
With Tapbuy, checkout stops being a fragile dependency and becomes a governed P&L lever.
Trusted by teams operating complex commerce at scale
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Start with the economics
We begin with a checkout economics review:
- identify where revenue leaks today,
- model the financial upside of small improvements,
- define a first 90-day cycle with measurable results.
If the upside is not meaningful, we don’t go further.